A one truck plumber got a website. It got him found on Google, brought in 50+ five star reviews, and added $150K per year in revenue. This is his story.
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Ever feel like your business is invisible in your own backyard?
This is Nick's story. It's 100% true.
Nick is a plumber. He'd been in business for about a year or two when he decided to get a real website built. At the time, he was working locally. The only customers he was getting were from a Facebook page he'd thrown up. He was posting some images on there, but not consistently. He wasn't doing too much. Just posting like, "Hey, I'm working over here." Then the customers he did have would send him referrals, and he'd get some referral business. He had one or two employees, and he wanted to grow really slow. He didn't have any trucks with lettering on them. Didn't have any of that sort of stuff. It was just him and an old truck doing some plumbing.
And honestly, he was crushing it.
He was making around $500,000 per year. But he was getting the urge to grow.
Sound familiar?
He finally hit a certain point where he said, "All right, listen, I'm ready to grow, but slowly. I need more customers, but I don't want a flood of new business. That would ruin my business. I want to start expanding to other towns."
The first thing we identified was that Nick didn't need to market in other towns yet. He needed to completely dominate his own area first. He could be picking up so much business right now and was missing that business locally. And the reason he was missing it? He didn't have a website.
Nick took the risk and said, "Hey, listen, I don't have thousands of dollars to spend every single month, but what I can do is spend a couple hundred dollars a month. I want to spend that over the next year or so and we'll go from there. I'm not expecting miracles for just a couple hundred bucks a month, but I just need a website and all this online stuff sorted out."
So he got a website built. Not a template. A real website designed for his trade and his area. And that website was connected to a system that handles everything automatically: his Google presence, reviews, lead notifications, CRM, the whole thing. All for $500 a month. No setup fee.
He's been on SOMCRM for more than two years, and he's very happy.
If getting a website and having your entire online presence handled for $500 a month could change the direction of your business in just six months to a year, doesn't that seem like a no brainer?
His website now attracts leads on its own. He gets leads several times a week. Sometimes he'll go a week with no leads, sometimes he'll get five or six in a week, and sometimes he'll get three or more in a day. It really depends, and that's the best part about having a website that actually ranks in his area.
The website and the system behind it handle everything. He doesn't use any other marketing companies. Just SOMCRM. And he pays $500 a month for everything.
Thankfully, he's not going anywhere anytime soon.
Nick is now ranking number one in his area, sometimes number two, depending on the time of day that you search for his business. He's ranking for words like "plumber," "plumber near me," and "24/7 emergency plumbing."
Because his website was built to rank for those profitable keywords, he accidentally started ranking for services like "drain cleaning," "drain cleaning companies," and "drain cleaning near me." He also started ranking for "hot water repair companies" and "water heater repair near me," as well as "water heater installation," "water heater installers near me," and other profitable searches that local homeowners are typing into Google every day.
What would happen to your business if you ranked for "water heater installation near me"?
Certain services like these are much more profitable, including furnace removal. He's even got random people calling him at midnight to have him come over and handle frozen pipes, toilet replacements, and sinks. It doesn't really matter. The business is out there, and it was waiting for him to just optimize his brand locally.
Before that, he just thought like he had to go to other towns because he didn't have enough business in his own town, but that just was not the case. Nobody could find him in his own town. So once his website was optimized for his own town, then all of a sudden he's getting service calls from two towns over. 10 miles away. 20 miles away. And they're not small jobs. They're full on replacements of things like water heaters and furnaces.
Now he's able to send out estimates and let people hire him on their own time without him being desperate for work.
He's turning down work because he has so many calls every month.
What could you accomplish if your website handled the marketing for you?
Now, that doesn't mean the same thing will happen to you overnight. It depends on where you are. He's in a fairly small town, but the surrounding towns have a lot of people around them as well. So he's been able to expand quite fast into those towns.
Now, when someone is happy with his service, they tell their friends and family. Their friends and family go to Google and look up Nick's business and find him instantly. No wondering if it's the right company. It's clear as day that Nick is the best plumber in the area.
This creates an unlimited money glitch from referrals and reviews.
Reviews are the BEST form of advertising for him. They're digital referrals. It's the new word of mouth marketing strategy.
Nick will be in business until he passes it down or sells it for the big bucks and retires.
About a year in, Nick called. Something was different.
"Hey, I need you to update my license number on the website."
He had news.
"I passed my test. I'm not a journeyman anymore. I'm a master plumber now."
That's when it became clear what the website had actually done.
Nick wasn't just getting more calls. He wasn't just collecting reviews. The website gave him the space to focus on his craft. To study for his exam. To level up his license. To become a master plumber.
The website handled the marketing. Nick handled the plumbing. Both did their jobs.
Most contractors pay $2,000 to $5,000 just for a website and then an additional $2,500 to $3,500 per month to get ranked on Google. You get the website plus everything below for $500 a month.*Plus AI SMS and email usage.
Every one of these is a real person reaching out for plumbing help. Not bot traffic. Not spam. Real homeowners with real problems — and real money to spend.
Nick can't answer every call. He's under a house fixing pipes. He's driving. He's asleep at midnight. But the system never sleeps. When a call is missed, SOMCRM automatically texts the caller back within seconds. The customer responds with exactly what they need, and Nick has a warm lead waiting for him when he's ready.
That's fine. We can work with your existing site or build you something better. Either way, the goal is getting you a website that actually gets you found on Google.
It depends on your area and competition. Some clients see movement in a few weeks. For others it takes a few months. Nick's results took about a year to fully compound, but he was getting leads within the first few months.
That's exactly where Nick started. Zero reviews. The system handles review requests automatically after every job. You just have to do good work.
No. You can cancel anytime. There are no contracts. If SOMCRM isn't getting you results, you should leave.
That's exactly who this is for. Nick started with one truck and no employees. You don't need to be big to start. You need to be findable.
We can't take on multiple contractors in one area because we'd be competing with ourselves. When we take on a contractor, we want to make sure we can dominate that local market for them. That's what they're paying us for every month. So the application helps us confirm your area is still available.
No hidden fees. The only additional cost is SMS, email, and AI usage, which is billed automatically based on what you actually use. For most contractors, that runs between $10 and $20 per month. It works like a wallet that tops itself up when the balance gets low, so you never have to think about it. We have a full price list available on request.
Yes. Nick happens to be a plumber, but the system works the same way for any contractor — HVAC, electrical, roofing, landscaping, fencing, painting, concrete, you name it. If people in your area are Googling for what you do, this gets you found. The strategy doesn't change. Only the keywords do.
Yes. The website is yours. If you leave after 30 days, you take the website with you. If you stay for 6 to 12 months, same thing. Every month, the website generates new pages based on the words and keywords that will help rank your business on Google. So the longer you stay, the more chances you're giving Google to rank your website for exactly what you provide. But ideally you stick around and let the system keep working for you.
Be like Nick. This works best if:
Takes about 30 seconds. We will reach out within 24 hours.
IMPORTANT: One contractor per trade per area. If your competitor signs up first, your area is taken.